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Our Pets Life | Dog Supplement Label Design & Pet Supplement Packaging for Multi-Functional Products

Professional dog supplement label design for Our Pets Life. Multi-language labels designed in Illustrator for skin & coat, immune support, and salmon oil products—compliance-ready, print-optimized, and visually appealing pet supplement packaging design.
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Our Pets Life | How Dog Supplement Label Design Strengthened a Pet Wellness Brand

When Elliot Roxby from OurPetsLife Limited approached me for the dog supplement label design project, the goal was clear: create professional, multi-functional labels that would reflect the brand’s commitment to pet wellness. Unlike single-use products, this line of supplements included a variety of multi-benefit formulations such as skin & coat health, immune system support, and salmon oil for dogs. Each label needed to be unique yet consistent with the overall pet supplement packaging design strategy of the brand.

This case study highlights how I designed and optimized the packaging for Our Pets Life dog supplements, ensuring that it was both market-ready for print and attractive for consumers in the pet care industry.

🎯 The Challenge

Pet supplement packaging comes with unique demands compared to human health products:

  1. Multi-Language Requirements – Each label needed German (DE), French (FR), and Italian (IT) translations.

  2. Regulatory Compliance – Supplements must include dosage, feeding instructions, storage guidelines, and disclaimers.

  3. Consumer Trust – Pet owners rely heavily on packaging to judge quality and safety.

  4. Brand Consistency – Even though each product (skin, immune, salmon oil) was different, the designs had to align under one strong identity.

🎨 The Design Process

I designed the labels using Adobe Illustrator for vector precision, ensuring they were print-ready and scalable.

1. Layout & Information Hierarchy

  • Divided each label into ingredient lists, benefits, feeding instructions, and storage guidelines.

  • Used icons (paw, dog silhouette, drop symbol) to make complex information visual and accessible.

2. Color Coding for Product Differentiation

  • Skin & Coat (yellow theme): A warm, pet-friendly design reflecting vitality.

  • Immune Support (green theme): Clean tones to symbolize health and natural ingredients.

  • Salmon Oil (orange theme): Bright colors linking to omega-rich fish oil supplements.

3. Typography & Branding

  • Bold Our Dogs Life logo placed prominently.

  • Used a legible sans-serif font for multilingual text to maintain readability.

  • Added flags (UK, FR, IT) for quick identification of translations.

4. Compliance & Functional Design

  • Included feeding guidelines by dog weight, dosage pumps, and scoop icons.

  • Added storage notes (refrigeration, dry place) with graphic symbols.

  • Barcode, batch info, and legal disclaimers aligned to EU supplement standards.

5. 3D Mockups & Presentation

  • Converted flat labels into realistic 3D jar and bottle mockups using Photoshop.

  • Delivered front-facing and angled renders for Amazon listings, brand website, and investor decks.

View a related design study: Supplement Label Design Freelancer

🚀 The Outcome

The final dog supplement label designs delivered three key benefits:

  • Professional Shelf Impact – Bright, modern, and clean visuals made the products stand out in both online listings and physical stores.

  • Consumer-Friendly Layout – Pet owners could easily understand usage with visual feeding icons and multilingual guidance.

  • Market-Ready Packaging – The files were prepared for offset printing, Amazon compliance, and digital use without further adjustments.

The labels not only reflected OurPetsLife’s values of natural wellness but also positioned the brand alongside premium European pet care companies.

📌 Why Pet Supplement Packaging Design Matters

In the pet industry, packaging is the first touchpoint of trust. A strong dog supplement label design ensures:

  • Transparency – Clear ingredient listings and dosage instructions.

  • Differentiation – Each variant stands out while belonging to one brand family.

  • Emotional Appeal – Owners are more likely to buy supplements when packaging feels safe, professional, and caring.

  • Compliance – Avoids regulatory issues by following EU and UK supplement standards.

Just like my work on Ceo Blend supplements and NoviBlend jars, this project shows how packaging is not just about visuals—it’s about building trust and driving sales.

🔗 Explore Related Work

✅ Final Thoughts

The Our Pets Life Dog Supplement Label Design project was about more than packaging—it was about trust, clarity, and consistency. By combining bold branding, functional icons, multilingual compliance, and professional printing standards, I created a series of labels that help OurPetsLife communicate credibility to pet owners across Europe.

Strong pet supplement packaging design ensures that products don’t just sit on shelves but stand out, build loyalty, and drive long-term sales.

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